APOTEACARE Identity

During my education at Copenhagen School of Design, Technology and Business where I study a bachelors degree in Design & Business with a specialization in Creative Branding, we had a case with Fredsted. We were tasked with designing a new identity and packaging for their herbal tea sub-brand.

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We presented Apo'tea'care, which should appeal to the more aesthetic target group and created packaging inspired by old pharmacies.

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