During my education at Copenhagen School of Design, Technology and Business where I study a bachelors degree in Design & Business with a specialization in Creative Branding, I had the elective Magazine Design. Here the task was to produce a niche magazine.

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The concept behind KICK IT is that every three months a new magazine is published with a new sneaker in focus. I chose that the first edition, in which I presented at the exam, should have the trendy Adidas Samba in focus. The overall tagline for the Magazine is "KICK IT, a sneaker's story".