DESIGN & BUSINESS STUDENT
About Me.
My name is Annika, I currently live in Paris but originally I'm from Copenhagen. At the moment I'm pursuing a bachelor's degree in Design & Business with a specialization in Creative Branding at KEA, Copenhagen School of Design, Technology & Business. I also have an AP's degree in Design Technology with specialization in Marketing & Communication design which I studied at the same school.
One of my greatest interests is fashion and design. In the future, I dream of working within the design field, particularly in areas such as PR, graphic design, social media and styling, as these fields strongly resonate with me. I love being creative and expressing my ideas. I take a lot of pictures and own both an analog and a digital camera, which I use extensively. As mentioned I currently live in Paris, where I aspire to stay for many more years while strengthening my French and learning more about the city.
My friends are my main sources of inspiration. I recharge with them and love having a platform where we can share everything, big or small. Being around people gives me a lot of energy, and I value social communities highly.
In me, you'll have a conscientious and ambitious woman with an easy smile and a good mood, who has a solid toolbox within graphic concept development, methods for developing marketing strategies and design processes, as well as a great personal interest in the fashion industry itself. As a person, I’m outgoing and social, which means that I can easily communicate with everyone. I am good at keeping focus and doing a good job in stressful situations, so that everyone have a positive experience.
Work Experience
2024-
Content Creation Lead
Swapper
Paris, France
I am responsible for crafting and executing comprehensive social media strategies across platforms like Instagram, LinkedIn, and TikTok. My role involves content creation, brand management, and audience engagement, ensuring alignment with our brand guidelines. I analyze performance metrics, adjust strategies based on data-driven insights, and stay updated on industry trends to optimize our social media presence. Additionally, I lead brainstorming sessions, develop content calendars, and foster community growth through regular interaction and influencer collaborations.
2021-2024
Sales Assistant
RAINS
Copenhagen, Denmark
I primarily worked in customer service. Due to my time in the store, I assisted with training new employees, as well as unpacking and packing products, visual merchandising, handling store claims, and recalling previous season items. I also helped with planning events in the store and created content for our internal work platform, including photos and TikToks.
2022-2023
PR & E-commerce Assistant
STRØM Store
Hellerup, Denmark
Mainly working with STRØM's webshop. Assisting in setting up products for the website, shooting product photos, and creating content for Instagram.
I assisted the store's PR & E-commerce responsible. Participated in photoshoots where I created behind-the-scenes video material, edited and cut videos in Adobe Premiere Pro, and prepared newsletters in Klaviyo. Additionally, I processed images and pack shots in Adobe Photoshop for the store's webshop, as well as wrote product descriptions and SEO texts in Shopify. I have also produced video content in collaboration with 66°North for the store's social media platforms.
2022-2023
PR Intern
Designers Remix
Copenhagen, Denmark
During my internship, I assisted DR's PR and Social Media Manager, primarily during campaign and product photoshoots, image management, and content creation. Additionally, the fashion brand The Garment is located in the same office. Here, I handled webshop orders, e-commerce tasks, and various ad hoc assignments.
2020-2021
Member Relations
Fitness World (Pure Gym)
Valby, Denmark
Primary customer service.
I was part of the office's social media (SoMe) team, where our task was to engage with members on Instagram and Facebook, as well as answer any questions through these platforms.
2019-2021
Sales Supporter
Magasin Du Nord
Odense, Denmark
Mainly operational work involving filling orders from picking lists, labeling clothes, preparing and clearing goods for the webshop, as well as various ad hoc tasks.
Education
2023-2025
Bachelors degree
Design & Business, Creative Branding
KEA - Copenhagen School of Design, Technology & Business
Creative branding focuses on both the strategic and the creative aspects of the branding process. We work both to develop visual and verbal brand identities based on in-depth research, and a strong strategic starting point, as well as with the actual activation of the brand across channels and platforms. The goal is that I get a good broad foundation to be able to create strong brands that consumers can relate to.
2021-2023
AP degree
Design Technology, Marketing & Communication Design
KEA - Copenhagen School of Design, Technology & Business
On the Design Technology course, I am introduced to methods and theories that give me the knowledge to be able to navigate the entire industry. On the course, emphasis is placed on my ability to approach problems from a new angle, but always based on the learned methods and theories. Throughout the course, I will both meet and solve cases for business.
Based on target groups, context, the market, culture and trends, I learn to design engaging communication and marketing, work with graphic design and visual communication, just as campaign and cross-media solutions are important elements of the baggage I get on the course.
I learn to decode the needs of the consumer, companies or organisations, just as I learn to generate ideas and develop prototypes in connection with the communication of new concepts. Among other things, I work with identifying customer journeys and developing customer experiences, strengthening corporate identities and branding them.
2015-2018
Higher Commercial Examination, Global Studies
Tietgen High School
During my high school education, i attented the international classes, Global Studies, with five A subjects, I worked within international economics, marketing and French language. I also had business economics at B level.
